https://bethanykennedy.com Bethany Kennedy Portfolio Sat, 09 Jan 2021 18:37:51 +0000 https://bethanykennedy.com en https://bethanykennedy.com/Google-Play-Rebrand Tue, 22 Dec 2020 02:53:30 +0000 Bethany Kennedy Portfolio https://bethanykennedy.com/Google-Play-Rebrand <img width="1500" height="600" width_o="1500" height_o="600" data-src="https://freight.cargo.site/t/original/i/20cd9055652de2d51c949d72f7b60a9fc14892bcadabd086661ff0a7666aeb48/RGA_GooglePlay_LogoSequence_01.gif" data-mid="212370995" border="0" src="https://freight.cargo.site/w/1000/i/20cd9055652de2d51c949d72f7b60a9fc14892bcadabd086661ff0a7666aeb48/RGA_GooglePlay_LogoSequence_01.gif" /> Google Play&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Rebrand The Brief&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Google Play has long been an integral part of the Google universe. It was time to bring the brand visually and verbally more inline with the Google brand. &nbsp; The Outcome&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The redesign shifts the prism from a static logo into a prismatic behavior—revealing new sides that seamlessly transitioning from one discovery to the next.&nbsp; My Role &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Design Director The Team&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;GCD (Visual): Augustus CookCD (Verbal): Corey Lewis Senior Verbal Designer: Rachel Cantrell&nbsp; Designer: Kayla Watson Motion Design Director: Gavin Shappiro <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/19f922467ccc344583be626067e20e1a74ad5e26440c63208a7d2b28cd8833d7/google_play_icon_with_other_icons.jpeg" data-mid="212371040" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/19f922467ccc344583be626067e20e1a74ad5e26440c63208a7d2b28cd8833d7/google_play_icon_with_other_icons.jpeg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/ceef9a13d31a4f927925d78a287244322a59c558ec63d659b7b5bc8754943e3c/ezgif.com-gif-maker-46.gif" data-mid="212370999" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/ceef9a13d31a4f927925d78a287244322a59c558ec63d659b7b5bc8754943e3c/ezgif.com-gif-maker-46.gif" /> <img width="1250" height="704" width_o="1250" height_o="704" data-src="https://freight.cargo.site/t/original/i/e924e1f6e2de5514c664df190b0f040d8740f57433275f1a79f256670643ddda/TOP.png" data-mid="212489995" border="0" src="https://freight.cargo.site/w/1000/i/e924e1f6e2de5514c664df190b0f040d8740f57433275f1a79f256670643ddda/TOP.png" /> <img width="1011" height="1057" width_o="1011" height_o="1057" data-src="https://freight.cargo.site/t/original/i/55dc3132c4afd1883c38c46c7957121401d751ab64de023ac6b2aa973846d959/hay-bag-clean-up-YELLOW.png" data-mid="212490037" border="0" src="https://freight.cargo.site/w/1000/i/55dc3132c4afd1883c38c46c7957121401d751ab64de023ac6b2aa973846d959/hay-bag-clean-up-YELLOW.png" /> <img width="1600" height="1283" width_o="1600" height_o="1283" data-src="https://freight.cargo.site/t/original/i/eda67e1e3ff6a1c0217e1bb97679b8cfaf1799d7fbd1ded116f23595fbe2a5ba/Screen-Shot-2020-05-27-at-10.27.44-AM.png" data-mid="94898985" border="0" src="https://freight.cargo.site/w/1000/i/eda67e1e3ff6a1c0217e1bb97679b8cfaf1799d7fbd1ded116f23595fbe2a5ba/Screen-Shot-2020-05-27-at-10.27.44-AM.png" /> Awards &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Clio, 2023Brand &amp; Corporate Identity: Refresh—BronzeWebby Award, 2023 Best Art Direction—Honoree https://bethanykennedy.com/Mailchimp-Customer-Experience-Platform Sat, 19 Sep 2020 14:56:18 +0000 Bethany Kennedy Portfolio https://bethanykennedy.com/Mailchimp-Customer-Experience-Platform <img width="1600" height="940" width_o="1600" height_o="940" data-src="https://freight.cargo.site/t/original/i/5a393cf9c6312ccc2498a725edb8ac750b7c277247a4a4a8e31267a785d9ad54/RGA_Mailchimp_Web_02.jpg" data-mid="83215167" border="0" src="https://freight.cargo.site/w/1000/i/5a393cf9c6312ccc2498a725edb8ac750b7c277247a4a4a8e31267a785d9ad54/RGA_Mailchimp_Web_02.jpg" /> Mailchimp &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Customer Experience Platform The Brief &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Mailchimp has long offered services beyond mail—a fact that was very under the radar—and as a result outgrew its “Mail” name. To bring global awareness to this expansion, they developed a new brand with Collins. R/GA was tasked to bring this new brand to life in the Customer Experience Platform. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/14a317ec20eb46b6159925ec2d05527f6fc70990c591ab7dbc9ca8d3987914c5/MC_01_Mobile.png" data-mid="83214947" border="0" src="https://freight.cargo.site/w/1000/i/14a317ec20eb46b6159925ec2d05527f6fc70990c591ab7dbc9ca8d3987914c5/MC_01_Mobile.png" /> The Outcome &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; In partnership with Mailchimp, we designed a site that helped guide our user through the extensive and daunting world of marketing—way beyond mail. We created a modular design that could seamlessly integrate with their CMS and account for future page needs. We worked with illustrators all over the world to develop over 100 illustrations.My Role &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; I was a Design Director on this project. Working closely with Mailchimp, I co-lead the design of the website.&nbsp;The Team &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ECD: Megan Trinidad CD: Lucia Orlandi&nbsp; Design Director: Richard SmithSenior Copywriter: Rachel Wright Designer: Brigit Hickey Experience Designer: Kit Coyne &nbsp; <img width="1146" height="551" width_o="1146" height_o="551" data-src="https://freight.cargo.site/t/original/i/7dff6894518f7f8d9806c7d9153b7dd81346fe9631972796dba8b3e5f5099ffb/HOmepage.gif" data-mid="83214944" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/7dff6894518f7f8d9806c7d9153b7dd81346fe9631972796dba8b3e5f5099ffb/HOmepage.gif" /><img width="1146" height="2144" width_o="1146" height_o="2144" data-src="https://freight.cargo.site/t/original/i/de4ae15ff3f0e551c5a7237d7483fcfac45eb1db2208f6d08c64f776e7a5db87/Homepage.png" data-mid="83214945" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/de4ae15ff3f0e551c5a7237d7483fcfac45eb1db2208f6d08c64f776e7a5db87/Homepage.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/59c1d43e7a4f675094b939f858fe0fa71019a38f6d70dd8dd63eebb657ced347/MailchimpAnimation_MagnifyingGlass_V005.gif" data-mid="83214946" border="0" src="https://freight.cargo.site/w/720/i/59c1d43e7a4f675094b939f858fe0fa71019a38f6d70dd8dd63eebb657ced347/MailchimpAnimation_MagnifyingGlass_V005.gif" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/edc3ce2af258289c586b07afec70ec33c4ef1252d074e9b8d378a58a210f696b/MC_Pyramid_1200x1200.gif" data-mid="92836954" border="0" src="https://freight.cargo.site/w/1000/i/edc3ce2af258289c586b07afec70ec33c4ef1252d074e9b8d378a58a210f696b/MC_Pyramid_1200x1200.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7267aa5791c849e48f456261eb54a46e3389a38d7164fb2c3b1b4baa7722aefe/1-1.jpg" data-mid="83214939" border="0" src="https://freight.cargo.site/w/1000/i/7267aa5791c849e48f456261eb54a46e3389a38d7164fb2c3b1b4baa7722aefe/1-1.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ef934d4f8935cd67f739587a209371cdff356cb7fb24c7cede5583374856cda9/2-2.jpg" data-mid="83214940" border="0" src="https://freight.cargo.site/w/1000/i/ef934d4f8935cd67f739587a209371cdff356cb7fb24c7cede5583374856cda9/2-2.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/233e7b609092187d5a645807f3d1dbc76e2a870217bcf61e4b4abfbb36e6a429/3-1.jpg" data-mid="83214941" border="0" src="https://freight.cargo.site/w/1000/i/233e7b609092187d5a645807f3d1dbc76e2a870217bcf61e4b4abfbb36e6a429/3-1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b44ba92ad6b5b4814fe9c2893a77d6abb635cd9c4299d9a6e01b9b62fa9cc958/ILLO_Mini-Spot_Email.gif" data-mid="92836906" border="0" src="https://freight.cargo.site/w/1000/i/b44ba92ad6b5b4814fe9c2893a77d6abb635cd9c4299d9a6e01b9b62fa9cc958/ILLO_Mini-Spot_Email.gif" /> <img width="2079" height="830" width_o="2079" height_o="830" data-src="https://freight.cargo.site/t/original/i/c1740152d7ea6201fc1bb78801a3af9495e8c7d27756a2dd538a8f49332a1361/Hero.jpg" data-mid="83214943" border="0" src="https://freight.cargo.site/w/1000/i/c1740152d7ea6201fc1bb78801a3af9495e8c7d27756a2dd538a8f49332a1361/Hero.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2a8540813ad7b9567b3b311194116c807f9ae40d14d6779942e35988ab68f88b/MC_Modules.png" data-mid="83214949" border="0" src="https://freight.cargo.site/w/1000/i/2a8540813ad7b9567b3b311194116c807f9ae40d14d6779942e35988ab68f88b/MC_Modules.png" /> Agency&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; R/GA NY Awards &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;ACD, 2019 SILVER: Craft Online in Art Direction Shortlisted: Illustration Clios, 2019 Silver: Digital Design AICP Awards, 2019 Shortlisted: Next Digital Experiences One Design Show, 2019 Shortlisted: Digital Design Shortlisted: Craft - Mobile UX + UI <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/303f99f27edec90fbbc1e387f740d1767a492372c7bb483c1ba1a4bb8b65a873/11.png" data-mid="83215969" border="0" src="https://freight.cargo.site/w/1000/i/303f99f27edec90fbbc1e387f740d1767a492372c7bb483c1ba1a4bb8b65a873/11.png" /> <img width="1920" height="1450" width_o="1920" height_o="1450" data-src="https://freight.cargo.site/t/original/i/1fcc781c5faf94929dc5af60bce96b2660a20ba40787246b772b28f7ca805f9f/5c831756b2a83374f32d8933_Mailchimp_08.jpg" data-mid="83214942" border="0" src="https://freight.cargo.site/w/1000/i/1fcc781c5faf94929dc5af60bce96b2660a20ba40787246b772b28f7ca805f9f/5c831756b2a83374f32d8933_Mailchimp_08.jpg" /> https://bethanykennedy.com/Mailchimp-Now-What-Campaign Sat, 19 Sep 2020 14:56:15 +0000 Bethany Kennedy Portfolio https://bethanykennedy.com/Mailchimp-Now-What-Campaign <img width="1740" height="1010" width_o="1740" height_o="1010" data-src="https://freight.cargo.site/t/original/i/78baa0b2044c8ae016f08e95f11ce5235b352a161cedbdda33094a66e05affbf/5d9cdc31ca4f18db8ae22929_Mailchimp_PLC_SMB03.jpg" data-mid="83156911" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/78baa0b2044c8ae016f08e95f11ce5235b352a161cedbdda33094a66e05affbf/5d9cdc31ca4f18db8ae22929_Mailchimp_PLC_SMB03.jpg" /> Mailchimp &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Now What Campaign The Brief&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Mailchimp in an All-in-One integrated Marketing platform. To showcase their various offerings Mailchimp needed a campaign that helped bring them top of mind from business owners.&nbsp;The Outcome&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The Now What Campaign shows business owners that Mailchimp has what they need, at any point in their marketing journey. We showcased real businesses that use Mailchimp and placed them in absurd environments, true to the Mailchimp brand.&nbsp; My Role&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Design and Art Direction The Team&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; CD (Visual): Lucia Orlandi ACD (Copy): Rachel Wright Design Director: Richard SmithDesign Director: Rachel Tervenski Designer: Brigit Hickey Photography by Juco <img width="1740" height="979" width_o="1740" height_o="979" data-src="https://freight.cargo.site/t/original/i/53426ce7685fff5486b8fb7de294873f33177009c333d41a8f975c4f7160f8c0/1.png" data-mid="86658172" border="0" src="https://freight.cargo.site/w/1000/i/53426ce7685fff5486b8fb7de294873f33177009c333d41a8f975c4f7160f8c0/1.png" /> <img width="1750" height="984" width_o="1750" height_o="984" data-src="https://freight.cargo.site/t/original/i/f53251aed174a852f2f1dfe18fd807d524cd8489124f872819247753e2a9b833/Mailchimp-SOCKFANCY.jpg" data-mid="83157014" border="0" src="https://freight.cargo.site/w/1000/i/f53251aed174a852f2f1dfe18fd807d524cd8489124f872819247753e2a9b833/Mailchimp-SOCKFANCY.jpg" /> <img width="1750" height="984" width_o="1750" height_o="984" data-src="https://freight.cargo.site/t/original/i/45693df2f98c272d8fbe56546f103f627a27f44efd1e3a785fa8c63f68efad0c/Mailchimp-SOCKFANCY2.jpg" data-mid="83157015" border="0" src="https://freight.cargo.site/w/1000/i/45693df2f98c272d8fbe56546f103f627a27f44efd1e3a785fa8c63f68efad0c/Mailchimp-SOCKFANCY2.jpg" /><img width="1750" height="984" width_o="1750" height_o="984" data-src="https://freight.cargo.site/t/original/i/d5b5b61605c00f04e739ff65cdaf7a6f24902399c8b1dea4e103455aee19c1f7/Mailchimp-SockFancy3.jpg" data-mid="83157016" border="0" src="https://freight.cargo.site/w/1000/i/d5b5b61605c00f04e739ff65cdaf7a6f24902399c8b1dea4e103455aee19c1f7/Mailchimp-SockFancy3.jpg" /><img width="1750" height="984" width_o="1750" height_o="984" data-src="https://freight.cargo.site/t/original/i/67b5528e28be7bf69a5e43cbefae3c9f06c9ce87892f12a09509adfe72496f55/Mailchimp-ADVENTURECATS2.jpg" data-mid="83157083" border="0" src="https://freight.cargo.site/w/1000/i/67b5528e28be7bf69a5e43cbefae3c9f06c9ce87892f12a09509adfe72496f55/Mailchimp-ADVENTURECATS2.jpg" /><img width="1740" height="1037" width_o="1740" height_o="1037" data-src="https://freight.cargo.site/t/original/i/80cdb0bce72da96757b795b4c16c634ccbe1b58b184ed6db0b0c33c4bf170536/Cats.png" data-mid="86650736" border="0" src="https://freight.cargo.site/w/1000/i/80cdb0bce72da96757b795b4c16c634ccbe1b58b184ed6db0b0c33c4bf170536/Cats.png" /><img width="1740" height="900" width_o="1740" height_o="900" data-src="https://freight.cargo.site/t/original/i/60a276596a840f39e82519ef0c517843321f22495f1e63cd7404e57c521a1018/2.png" data-mid="87586746" border="0" src="https://freight.cargo.site/w/1000/i/60a276596a840f39e82519ef0c517843321f22495f1e63cd7404e57c521a1018/2.png" /> https://bethanykennedy.com/Express-Scripts-Pharmacy Sun, 18 Oct 2020 04:59:27 +0000 Bethany Kennedy Portfolio https://bethanykennedy.com/Express-Scripts-Pharmacy <img width="1600" height="916" width_o="1600" height_o="916" data-src="https://freight.cargo.site/t/original/i/d491a3e86e2ef047eb60dfeab8d9fbb946ffac3c964de0782d069d079b02e40d/Express-Scripts_HANDS_BOTTLE-HAND-OFF_885_R2-blue.png" data-mid="94759793" border="0" src="https://freight.cargo.site/w/1000/i/d491a3e86e2ef047eb60dfeab8d9fbb946ffac3c964de0782d069d079b02e40d/Express-Scripts_HANDS_BOTTLE-HAND-OFF_885_R2-blue.png" /> Express Scripts Pharmacy &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Rebrand The Brief&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Express Scripts Pharmacy expanded their business to be direct to consumer. They needed a new brand to reflect their expertise and innovation in the feild since 1986.&nbsp;The Outcome&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Express Scripts Pharmacy are equipped with specialist (not generalist, this is important) pharmacists on call 24/7. This means Express Scripts Pharmacy is like your care force, there to deliver exactly what you need. Your wellness X factor. We formed the identity based on the X factor concept. By bringing together visual, verbal, and behavioral design we created a brand system that unlocked digital experiences, brought marketing campaigns to life and served as inspiration for future packaging. My Role &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; I was the Design Director on this project, working closely with the client and leading the team on the day-to-day work stream.&nbsp; Core Team&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;ECD (Visual): Ryan AtkinsonGCD (Verbal): Jennifer Vano ACD (Verbal): Rachel Scherer Senior Designer: Bruno Dasilva Designer: Brigit HickeyVerbal Designer: Giselle Childs <img width="1440" height="480" width_o="1440" height_o="480" data-src="https://freight.cargo.site/t/original/i/d42a86b97eaafd7fd81167624b63147b037072ae138853fc9ae1940dfa4377a6/1.gif" data-mid="111575117" border="0" src="https://freight.cargo.site/w/1000/i/d42a86b97eaafd7fd81167624b63147b037072ae138853fc9ae1940dfa4377a6/1.gif" /><img width="2800" height="1906" width_o="2800" height_o="1906" data-src="https://freight.cargo.site/t/original/i/22c3c5d83166846589c1ebe1fbe8dce3c6f359d79271a13e630c80aa61b6724e/c3014c106526717.60bfcfb9c10a91.jpg" data-mid="111573310" border="0" 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data-src="https://freight.cargo.site/t/original/i/bc65ecd446d1c72a21e47156d0a17402172297c3beb89015c2050464bfd67e69/7d3c2d106526717.60bd4c8b048f3.jpg" data-mid="111573157" border="0" src="https://freight.cargo.site/w/1000/i/bc65ecd446d1c72a21e47156d0a17402172297c3beb89015c2050464bfd67e69/7d3c2d106526717.60bd4c8b048f3.jpg" /> <img width="300" height="600" width_o="300" height_o="600" data-src="https://freight.cargo.site/t/original/i/33217a975c2324f79d1fcc17d061182038c96c54921726a4290a469df7d141af/0dfa93106526717.60bd4c8b03ff7.gif" data-mid="111573153" border="0" src="https://freight.cargo.site/w/300/i/33217a975c2324f79d1fcc17d061182038c96c54921726a4290a469df7d141af/0dfa93106526717.60bd4c8b03ff7.gif" /> <img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/74b2d09fd23edba4b0b598df3f130b4704cec505f92339faff1b5c06a4a6230f/9bbe13106526717.606d678e1e321.jpg" data-mid="111574516" border="0" 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data-src="https://freight.cargo.site/t/original/i/e6f46c10cf6f1f273c0dfde89ec2f160b4d3dc61d434c6d521609edaaafd5b2b/f36b27106526717.5fe82cc395eb3.jpg" data-mid="111574816" border="0" src="https://freight.cargo.site/w/1000/i/e6f46c10cf6f1f273c0dfde89ec2f160b4d3dc61d434c6d521609edaaafd5b2b/f36b27106526717.5fe82cc395eb3.jpg" /> <img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/69e3202e30295ddfb4a1b3ee415d76d01f24cfd52425c69b2a4547a24a5b7969/6803bc106526717.606ea6fac8a71.png" data-mid="111574518" border="0" src="https://freight.cargo.site/w/1000/i/69e3202e30295ddfb4a1b3ee415d76d01f24cfd52425c69b2a4547a24a5b7969/6803bc106526717.606ea6fac8a71.png" /><img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/0adb24be3fa25bc144e2edebcc7d82b019810331e6759e7d1ce514f1cbd2d954/6.png" data-mid="111574513" border="0" src="https://freight.cargo.site/w/1000/i/0adb24be3fa25bc144e2edebcc7d82b019810331e6759e7d1ce514f1cbd2d954/6.png" /><img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/6560c667cd75c7e761b444c0b7da7d06fef6edb04e0a9ac5811a951b2f52140f/647369106526717.60724949ae8e6.png" data-mid="111574519" border="0" src="https://freight.cargo.site/w/1000/i/6560c667cd75c7e761b444c0b7da7d06fef6edb04e0a9ac5811a951b2f52140f/647369106526717.60724949ae8e6.png" /> https://bethanykennedy.com/LEGO-VIP Sat, 19 Sep 2020 14:56:16 +0000 Bethany Kennedy Portfolio https://bethanykennedy.com/LEGO-VIP <img width="2100" height="1181" width_o="2100" height_o="1181" data-src="https://freight.cargo.site/t/original/i/d0d25e69a7a077b8bd476e54deea2c85d331a3f1180623e1f1a80ef14b644d8f/5e4b471e64f7f5adbe336bea_LEGO_01.jpg" data-mid="83221644" border="0" src="https://freight.cargo.site/w/1000/i/d0d25e69a7a077b8bd476e54deea2c85d331a3f1180623e1f1a80ef14b644d8f/5e4b471e64f7f5adbe336bea_LEGO_01.jpg" /> LEGO &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; VIP Rebrand The Brief &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; LEGO is an iconic brand that targets children. R/GA was tasked with rebranding their omnichannel VIP program&nbsp;in a way that would resonate with shoppers (parents), in a playful and elevated way. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f0325c376dd6df6d4640d38696f802be9f3f98b20e916d5551a2c283bfdf5ebd/LogoRotate2.gif" data-mid="83222458" border="0" src="https://freight.cargo.site/w/1000/i/f0325c376dd6df6d4640d38696f802be9f3f98b20e916d5551a2c283bfdf5ebd/LogoRotate2.gif" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e1875d9701b1264734e9087d07b21a2f0c604a1fafdbda8f04e83e76b36dad2c/VIP_BrandMark.jpg" data-mid="83222294" border="0" src="https://freight.cargo.site/w/1000/i/e1875d9701b1264734e9087d07b21a2f0c604a1fafdbda8f04e83e76b36dad2c/VIP_BrandMark.jpg" /> Agency &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; R/GA NY The Outcome &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; An impactful, graphic and personalized brand system that exists seamlessly in the LEGO world. Leveraging the brand’s ownable minifigures and creating complimentary elements to highlight rewards&nbsp;the rebrand&nbsp;uses&nbsp;one tonal color palette to stand&nbsp;out as premium in the overly saturated LEGO&nbsp;landscape. My Role &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; I was a Design Director on this project. I worked across big picture thinking—brand system, brand identity and color palette—and detail-focused asks—brand book, EDMs and more. The Team &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ECD (Copy): Megan TrinidadCD (Visual): Lucia OrlandiDesign Director: Richard Smith Design Director: Rachel TervenskiSenior Copywriter: Rachel WrightDesigner: Brigit HickeyMotion Direction: Akira Thompson <img width="800" height="729" width_o="800" height_o="729" data-src="https://freight.cargo.site/t/original/i/ea1a86254b528fee0b89b668ffcbf84088a73d288a5b80d58503341f2ae6c9ad/TopEmail.gif" data-mid="83170820" border="0" src="https://freight.cargo.site/w/800/i/ea1a86254b528fee0b89b668ffcbf84088a73d288a5b80d58503341f2ae6c9ad/TopEmail.gif" /> <img width="1920" height="1210" width_o="1920" height_o="1210" data-src="https://freight.cargo.site/t/original/i/6fb219387f3ec703d0d0dfb0840fd6f333a7432c40f47a501b91f664846e2272/5e4b3a90a58df81f2e22fe16_LEGO_13.jpg" data-mid="83221643" border="0" src="https://freight.cargo.site/w/1000/i/6fb219387f3ec703d0d0dfb0840fd6f333a7432c40f47a501b91f664846e2272/5e4b3a90a58df81f2e22fe16_LEGO_13.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/d38d0b2a0e0230fbbebe4f2b45ab06221a8c871279e2138d2e8ba1cbe57d5697/Strongman.png" data-mid="83222634" border="0" src="https://freight.cargo.site/w/800/i/d38d0b2a0e0230fbbebe4f2b45ab06221a8c871279e2138d2e8ba1cbe57d5697/Strongman.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/f252a6cbaf76b1379d8f68a7ff4ab7032ca56c36ebd254e678dfe079d7a299de/2X.png" data-mid="83222633" border="0" src="https://freight.cargo.site/w/800/i/f252a6cbaf76b1379d8f68a7ff4ab7032ca56c36ebd254e678dfe079d7a299de/2X.png" /> <img width="400" height="866" width_o="400" height_o="866" data-src="https://freight.cargo.site/t/original/i/141df7dc0358a164ba3e703e3ce92c89a22e948ec516f307068808137336d314/mobile.gif" data-mid="83170816" border="0" src="https://freight.cargo.site/w/400/i/141df7dc0358a164ba3e703e3ce92c89a22e948ec516f307068808137336d314/mobile.gif" /> <img width="940" height="1253" width_o="940" height_o="1253" data-src="https://freight.cargo.site/t/original/i/67c46f05f0ec863307b3da6c283a7851b51de35104fe4b5cd29c67dfd809fd57/5e8a6e46fbc2c01b42db730f_LEGO_09.jpg" data-mid="83221962" border="0" src="https://freight.cargo.site/w/940/i/67c46f05f0ec863307b3da6c283a7851b51de35104fe4b5cd29c67dfd809fd57/5e8a6e46fbc2c01b42db730f_LEGO_09.jpg" /> <img width="940" height="1253" width_o="940" height_o="1253" data-src="https://freight.cargo.site/t/original/i/44acbfe229e8fd077f48f3ff698d56f27160953b54db98349272c157e6c81ea9/5e8a6e52cce5fba743b296e3_LEGO_10.jpg" data-mid="83221963" border="0" src="https://freight.cargo.site/w/940/i/44acbfe229e8fd077f48f3ff698d56f27160953b54db98349272c157e6c81ea9/5e8a6e52cce5fba743b296e3_LEGO_10.jpg" /> https://bethanykennedy.com/St-Ives Sat, 19 Sep 2020 14:56:17 +0000 Bethany Kennedy Portfolio https://bethanykennedy.com/St-Ives <img width="1800" height="950" width_o="1800" height_o="950" data-src="https://freight.cargo.site/t/original/i/75b2bfeb8aede0bcc21689de06b5562dc09e57059d6b8397d281f7880ddbe754/PomMoodGif.gif" data-mid="87586630" border="0" src="https://freight.cargo.site/w/1000/i/75b2bfeb8aede0bcc21689de06b5562dc09e57059d6b8397d281f7880ddbe754/PomMoodGif.gif" /> St. Ives &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Next Top Scrub The Brief &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Crowdsource the next St. Ives face scrubThe Outcome&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; We built a dynamic and interactive site that served multiple functions. Users could explore the unique benefits of three different scrubs and cast their vote for their favorite pick. The results were displayed in real time, and the product ultimately reflected all of St. Ives' unique selling points including being all natural.&nbsp; We shot, art directed and produced all the assets to portray the essence of each of the flavors. My Role&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Senior Designer/Art Director. I created the initial campaign and concept, together with a copywriter. I defined the visual language of the project by creating a system that was able to be realized in the product and assets. <img width="1800" height="1080" width_o="1800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/384239bf8cf25c00cb77391dd09bfd222abdff71800a73e29a3964176162621b/StivesHomepageAnimated.gif" data-mid="85997123" border="0" src="https://freight.cargo.site/w/1000/i/384239bf8cf25c00cb77391dd09bfd222abdff71800a73e29a3964176162621b/StivesHomepageAnimated.gif" /> <img width="1800" height="1080" width_o="1800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2672d4566074cd182240c0294dfca89aed91dd7f45a6a726a40fed0795704e69/1_AvoGif-3.gif" data-mid="86059580" border="0" src="https://freight.cargo.site/w/1000/i/2672d4566074cd182240c0294dfca89aed91dd7f45a6a726a40fed0795704e69/1_AvoGif-3.gif" /> <img width="798" height="717" width_o="798" height_o="717" data-src="https://freight.cargo.site/t/original/i/7532c6b40377deb0cac081b36c6dcb2fa7d2a4828f4c3db292cff8b0df1c66b9/Coco.jpg" data-mid="94530326" border="0" src="https://freight.cargo.site/w/798/i/7532c6b40377deb0cac081b36c6dcb2fa7d2a4828f4c3db292cff8b0df1c66b9/Coco.jpg" /> <img width="798" height="717" width_o="798" height_o="717" data-src="https://freight.cargo.site/t/original/i/4172bc2c7729da2036900ee3a844e773a3566fc31d8e44cf1c4a51ea5b6fee34/Pom-1.jpg" data-mid="94530327" border="0" src="https://freight.cargo.site/w/798/i/4172bc2c7729da2036900ee3a844e773a3566fc31d8e44cf1c4a51ea5b6fee34/Pom-1.jpg" /> <img width="712" height="712" width_o="712" height_o="712" data-src="https://freight.cargo.site/t/original/i/b7b006db2b17a22bf4acac477e328d263fecdcc34e50716a04aceaaf44a7a974/Avo2.jpg" data-mid="83216266" border="0" src="https://freight.cargo.site/w/712/i/b7b006db2b17a22bf4acac477e328d263fecdcc34e50716a04aceaaf44a7a974/Avo2.jpg" /> <img width="712" height="712" width_o="712" height_o="712" data-src="https://freight.cargo.site/t/original/i/2caa6db2e09075b01f78eab086777067425df254190d70a95d64955f58c188da/Avo1-1.jpg" data-mid="83216265" border="0" src="https://freight.cargo.site/w/712/i/2caa6db2e09075b01f78eab086777067425df254190d70a95d64955f58c188da/Avo1-1.jpg" /> <img width="712" height="712" width_o="712" height_o="712" data-src="https://freight.cargo.site/t/original/i/b816a00b60b938853be5d2c99a162014d8e5297e9b03cc38851f68eb18a16e29/coco2.jpg" data-mid="83216270" border="0" src="https://freight.cargo.site/w/712/i/b816a00b60b938853be5d2c99a162014d8e5297e9b03cc38851f68eb18a16e29/coco2.jpg" /> <img width="712" height="712" width_o="712" height_o="712" data-src="https://freight.cargo.site/t/original/i/6c45ba9ecb36002f58b8418d81435bf5e8dbd25c8908995c298ff67b77c1da96/pom2.jpg" data-mid="83216283" border="0" src="https://freight.cargo.site/w/712/i/6c45ba9ecb36002f58b8418d81435bf5e8dbd25c8908995c298ff67b77c1da96/pom2.jpg" /> <img width="712" height="712" width_o="712" height_o="712" data-src="https://freight.cargo.site/t/original/i/b08c55ef205a04bf153d79eff4167661f027c72cc92137b95ed6004e8812ef66/Pom1.jpg" data-mid="83216282" border="0" src="https://freight.cargo.site/w/712/i/b08c55ef205a04bf153d79eff4167661f027c72cc92137b95ed6004e8812ef66/Pom1.jpg" /> <img width="712" height="712" width_o="712" height_o="712" data-src="https://freight.cargo.site/t/original/i/4e757240dfe98067b087c80a7ee80023fd9a58b51beaa0e06df0fa9e55e7d361/Coco1.jpg" data-mid="83216268" border="0" src="https://freight.cargo.site/w/712/i/4e757240dfe98067b087c80a7ee80023fd9a58b51beaa0e06df0fa9e55e7d361/Coco1.jpg" /> https://bethanykennedy.com/Art-Direction-Select-Works Sat, 09 Jan 2021 18:37:51 +0000 Bethany Kennedy Portfolio https://bethanykennedy.com/Art-Direction-Select-Works Client &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Bobbi Brown Social&nbsp; Agency &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;Midnight Social Campaign Overview&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Showcase the new Bobbi Brown Glow Collection. We created a series of narrative based moving and still images that set the product in the source of it’s inspiration, Capri Italy. &nbsp; My Role &nbsp; &nbsp; &nbsp; &nbsp; Creative and Art Director Photographer &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Matt Monath <img width="700" height="1245" width_o="700" height_o="1245" data-src="https://freight.cargo.site/t/original/i/f8e2adbd33e884f721404cdcaed92007ea87533f28531c2a77112fd2f2d8746e/1.gif" data-mid="94593650" border="0" src="https://freight.cargo.site/w/700/i/f8e2adbd33e884f721404cdcaed92007ea87533f28531c2a77112fd2f2d8746e/1.gif" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/56cf16bc988638125647105478b8e266c24458a8393ef12d30b0f61ebf12e2fc/PostCards4_Nailpolish.gif" data-mid="94609075" border="0" src="https://freight.cargo.site/w/1000/i/56cf16bc988638125647105478b8e266c24458a8393ef12d30b0f61ebf12e2fc/PostCards4_Nailpolish.gif" /> <img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/adf63e25214b50ac7e04dd7ef38fda1e58b8df82e1388b4864c68baa81e7693a/5.gif" data-mid="94609074" border="0" src="https://freight.cargo.site/w/900/i/adf63e25214b50ac7e04dd7ef38fda1e58b8df82e1388b4864c68baa81e7693a/5.gif" /> <img width="750" height="1215" width_o="750" height_o="1215" data-src="https://freight.cargo.site/t/original/i/7828d72b0abd423904a8d6aa5ef71b06231d223375af55b41957d2d72023f77a/3.gif" data-mid="94598435" border="0" src="https://freight.cargo.site/w/750/i/7828d72b0abd423904a8d6aa5ef71b06231d223375af55b41957d2d72023f77a/3.gif" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/83e00793ac1665c32a646a64e6051acd45224dd852e4c31b0b4f4bfa04cb6963/2.png" data-mid="94598434" border="0" src="https://freight.cargo.site/w/1000/i/83e00793ac1665c32a646a64e6051acd45224dd852e4c31b0b4f4bfa04cb6963/2.png" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cf3010cd7579e62c41a71cfee62f6def92aae947d40dd46dd63ca22c70f8d395/PostCard5_GIF.gif" data-mid="94609275" border="0" src="https://freight.cargo.site/w/1000/i/cf3010cd7579e62c41a71cfee62f6def92aae947d40dd46dd63ca22c70f8d395/PostCard5_GIF.gif" /> https://bethanykennedy.com/Homepage Tue, 22 Dec 2020 00:57:25 +0000 Bethany Kennedy Portfolio https://bethanykennedy.com/Homepage G’day! I’m Bethany Kennedy. A systems and brand Creative Director from Australia, currently living in Los Angeles. <img width="889" height="980" width_o="889" height_o="980" data-src="https://freight.cargo.site/t/original/i/1d2ff44ada89c24393943d4f59ab1099a085438bd38ca9d0268669245d00f2a3/RGA_GooglePlay_LogoSequence_02.gif" data-mid="212339991" border="0" data-scale="100" src="https://freight.cargo.site/w/889/i/1d2ff44ada89c24393943d4f59ab1099a085438bd38ca9d0268669245d00f2a3/RGA_GooglePlay_LogoSequence_02.gif" />Google Play | Rebrand <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/32304055c316ca8c87aa6ab5575edafb01c321f2cf004bb64c69727622cef69f/MC_Mobile.gif" data-mid="92823561" border="0" src="https://freight.cargo.site/w/1000/i/32304055c316ca8c87aa6ab5575edafb01c321f2cf004bb64c69727622cef69f/MC_Mobile.gif" />Mailchimp | Customer Experience Platform <img width="1000" height="1321" width_o="1000" height_o="1321" data-src="https://freight.cargo.site/t/original/i/d84a5d49737de6917c8f9c85051e0e37f4999def5b81077c7aeab01b871bd6f3/Mailchimp-SHHHOWERCAPS.jpg" data-mid="92823559" border="0" src="https://freight.cargo.site/w/1000/i/d84a5d49737de6917c8f9c85051e0e37f4999def5b81077c7aeab01b871bd6f3/Mailchimp-SHHHOWERCAPS.jpg" />Mailchimp | Now What Campaign <img width="958" height="1335" width_o="958" height_o="1335" data-src="https://freight.cargo.site/t/original/i/da6fc486b62dd47cb064377a5943d9f6df5d83027b4221be6ba32bcb11b9a9c6/apple.jpg" data-mid="239000685" border="0" data-scale="71" src="https://freight.cargo.site/w/958/i/da6fc486b62dd47cb064377a5943d9f6df5d83027b4221be6ba32bcb11b9a9c6/apple.jpg" />Apple <img width="600" height="851" width_o="600" height_o="851" data-src="https://freight.cargo.site/t/original/i/9d16956f522d44efdb00021cbeb1e7480e1e4bc3860c59416fd564809cdbf27e/1.gif" data-mid="92823609" border="0" data-scale="90" src="https://freight.cargo.site/w/600/i/9d16956f522d44efdb00021cbeb1e7480e1e4bc3860c59416fd564809cdbf27e/1.gif" />LEGO | VIP Brand <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e2b5c3ea31a77cef38f6a8240f3c25b09f647a36b69f23a1389112003e82342b/Express-Scripts_HANDS_W-PILL-1005_R3_Final.png" data-mid="92836856" border="0" src="https://freight.cargo.site/w/1000/i/e2b5c3ea31a77cef38f6a8240f3c25b09f647a36b69f23a1389112003e82342b/Express-Scripts_HANDS_W-PILL-1005_R3_Final.png" />Express Scripts Pharmacy | Rebrand <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cf3010cd7579e62c41a71cfee62f6def92aae947d40dd46dd63ca22c70f8d395/PostCard5_GIF.gif" data-mid="212643122" border="0" src="https://freight.cargo.site/w/1000/i/cf3010cd7579e62c41a71cfee62f6def92aae947d40dd46dd63ca22c70f8d395/PostCard5_GIF.gif" />Bobbi Brown Social <img width="712" height="712" width_o="712" height_o="712" data-src="https://freight.cargo.site/t/original/i/6c45ba9ecb36002f58b8418d81435bf5e8dbd25c8908995c298ff67b77c1da96/pom2.jpg" data-mid="92823588" border="0" src="https://freight.cargo.site/w/712/i/6c45ba9ecb36002f58b8418d81435bf5e8dbd25c8908995c298ff67b77c1da96/pom2.jpg" /> St Ives | Next Top Scrub