Express Scripts Pharmacy
Rebrand
Rebrand
The Brief
Express Scripts Pharmacy expanded their business to be direct to consumer. They needed a new brand to reflect their expertise and innovation in the feild since 1986.
The Outcome
Express Scripts Pharmacy are equipped with specialist (not generalist, this is important) pharmacists on call 24/7. This means Express Scripts Pharmacy is like your care force, there to deliver exactly what you need when you need it. They can be be your wellness X factor.
We formed the identity based on the X factor concept. By bringing together visual, verbal, and behavioral design we created a brand system that unlocked digital experiences, brought marketing campaigns to life, served as inspiration for new thinking on packaging, and can grow employee advocacy through internal engagement.
My Role
I was the Design Director on this project, working closely with the client and leading the team on the day-to-day work stream.
Core Team
ECD (Visual): Ryan Atkinson
GCD (Verbal): Jennifer Vano
ACD (Verbal): Rachel Scherer
Senior Designer: Bruno Dasilva
Designer: Brigit Hickey
Verbal Designer: Giselle Childs
Express Scripts Pharmacy expanded their business to be direct to consumer. They needed a new brand to reflect their expertise and innovation in the feild since 1986.
The Outcome
Express Scripts Pharmacy are equipped with specialist (not generalist, this is important) pharmacists on call 24/7. This means Express Scripts Pharmacy is like your care force, there to deliver exactly what you need when you need it. They can be be your wellness X factor.
We formed the identity based on the X factor concept. By bringing together visual, verbal, and behavioral design we created a brand system that unlocked digital experiences, brought marketing campaigns to life, served as inspiration for new thinking on packaging, and can grow employee advocacy through internal engagement.
My Role
I was the Design Director on this project, working closely with the client and leading the team on the day-to-day work stream.
Core Team
ECD (Visual): Ryan Atkinson
GCD (Verbal): Jennifer Vano
ACD (Verbal): Rachel Scherer
Senior Designer: Bruno Dasilva
Designer: Brigit Hickey
Verbal Designer: Giselle Childs
