The Brief
Google Play has long been an integral part of the Google universe. It was time to bring the brand visually and verbally more inline with the Google brand.
The Outcome
The redesign shifts the prism from a static logo into a prismatic behavior—revealing new sides that seamlessly transitioning from one discovery to the next.
My Role
Design Director
The Team
GCD (Visual): Augustus Cook
CD (Verbal): Corey Lewis
Senior Verbal Designer: Rachel Cantrell
Designer: Kayla Watson
Motion Design Director: Gavin Shappiro
Google Play has long been an integral part of the Google universe. It was time to bring the brand visually and verbally more inline with the Google brand.
The Outcome
The redesign shifts the prism from a static logo into a prismatic behavior—revealing new sides that seamlessly transitioning from one discovery to the next.
My Role
Design Director
The Team
GCD (Visual): Augustus Cook
CD (Verbal): Corey Lewis
Senior Verbal Designer: Rachel Cantrell
Designer: Kayla Watson
Motion Design Director: Gavin Shappiro
Awards
Clio, 2023
Brand & Corporate Identity: Refresh—Bronze
Webby Award, 2023
Best Art Direction—Honoree