![](https://freight.cargo.site/t/original/i/5a393cf9c6312ccc2498a725edb8ac750b7c277247a4a4a8e31267a785d9ad54/RGA_Mailchimp_Web_02.jpg)
Mailchimp
Customer Experience Platform
Customer Experience Platform
The Brief
Mailchimp has long offered services beyond mail—a fact that was very under the radar—and as a result outgrew its “Mail” name. To bring global awareness to this expansion, they developed a new brand with Collins. R/GA was tasked to bring this new brand to life in the Customer Experience Platform.
Mailchimp has long offered services beyond mail—a fact that was very under the radar—and as a result outgrew its “Mail” name. To bring global awareness to this expansion, they developed a new brand with Collins. R/GA was tasked to bring this new brand to life in the Customer Experience Platform.
![](https://freight.cargo.site/t/original/i/14a317ec20eb46b6159925ec2d05527f6fc70990c591ab7dbc9ca8d3987914c5/MC_01_Mobile.png)
The Outcome
In partnership with Mailchimp, we designed a site that helped guide our user through the extensive and daunting world of marketing—way beyond mail. We created a modular design that could seamlessly integrate with their CMS and account for future page needs. We worked with illustrators all over the world to develop over 100 illustrations.
My Role
I was a Design Director on this project. Working closely with Mailchimp, I co-lead the design of the website.
The Team
ECD: Megan Trinidad
CD: Lucia Orlandi
Design Director: Richard Smith
Senior Copywriter: Rachel Wright
Designer: Brigit Hickey
Experience Designer: Kit Coyne
In partnership with Mailchimp, we designed a site that helped guide our user through the extensive and daunting world of marketing—way beyond mail. We created a modular design that could seamlessly integrate with their CMS and account for future page needs. We worked with illustrators all over the world to develop over 100 illustrations.
My Role
I was a Design Director on this project. Working closely with Mailchimp, I co-lead the design of the website.
The Team
ECD: Megan Trinidad
CD: Lucia Orlandi
Design Director: Richard Smith
Senior Copywriter: Rachel Wright
Designer: Brigit Hickey
Experience Designer: Kit Coyne
![](https://freight.cargo.site/t/original/i/7dff6894518f7f8d9806c7d9153b7dd81346fe9631972796dba8b3e5f5099ffb/HOmepage.gif)
![](https://freight.cargo.site/t/original/i/de4ae15ff3f0e551c5a7237d7483fcfac45eb1db2208f6d08c64f776e7a5db87/Homepage.png)
![](https://freight.cargo.site/t/original/i/59c1d43e7a4f675094b939f858fe0fa71019a38f6d70dd8dd63eebb657ced347/MailchimpAnimation_MagnifyingGlass_V005.gif)
![](https://freight.cargo.site/t/original/i/edc3ce2af258289c586b07afec70ec33c4ef1252d074e9b8d378a58a210f696b/MC_Pyramid_1200x1200.gif)
![](https://freight.cargo.site/t/original/i/7267aa5791c849e48f456261eb54a46e3389a38d7164fb2c3b1b4baa7722aefe/1-1.jpg)
![](https://freight.cargo.site/t/original/i/ef934d4f8935cd67f739587a209371cdff356cb7fb24c7cede5583374856cda9/2-2.jpg)
![](https://freight.cargo.site/t/original/i/233e7b609092187d5a645807f3d1dbc76e2a870217bcf61e4b4abfbb36e6a429/3-1.jpg)
![](https://freight.cargo.site/t/original/i/b44ba92ad6b5b4814fe9c2893a77d6abb635cd9c4299d9a6e01b9b62fa9cc958/ILLO_Mini-Spot_Email.gif)
![](https://freight.cargo.site/t/original/i/c1740152d7ea6201fc1bb78801a3af9495e8c7d27756a2dd538a8f49332a1361/Hero.jpg)
![](https://freight.cargo.site/t/original/i/2a8540813ad7b9567b3b311194116c807f9ae40d14d6779942e35988ab68f88b/MC_Modules.png)
Agency
R/GA NY
R/GA NY
ACD, 2019
SILVER: Craft Online in Art Direction
Shortlisted: Illustration
Clios, 2019
Silver: Digital Design
AICP Awards, 2019
Shortlisted: Next Digital Experiences
One Design Show, 2019
Shortlisted: Digital Design
Shortlisted: Craft - Mobile UX + UI
![](https://freight.cargo.site/t/original/i/303f99f27edec90fbbc1e387f740d1767a492372c7bb483c1ba1a4bb8b65a873/11.png)
![](https://freight.cargo.site/t/original/i/1fcc781c5faf94929dc5af60bce96b2660a20ba40787246b772b28f7ca805f9f/5c831756b2a83374f32d8933_Mailchimp_08.jpg)