Mailchimp
Now What Campaign
Now What Campaign
The Brief
Mailchimp in an All-in-One integrated Marketing platform. To showcase their various offerings Mailchimp needed a campaign that helped bring them top of mind from business owners.
The Outcome
The Now What Campaign shows business owners that Mailchimp has what they need, at any point in their marketing journey. We showcased real businesses that use Mailchimp and placed them in absurd environments, true to the Mailchimp brand.
My Role
Design and Art Direction
The Team
CD (Visual): Lucia Orlandi
ACD (Copy): Rachel Wright
Design Director: Richard Smith
Design Director: Rachel Tervenski
Designer: Brigit Hickey
Photography by Juco
Mailchimp in an All-in-One integrated Marketing platform. To showcase their various offerings Mailchimp needed a campaign that helped bring them top of mind from business owners.
The Outcome
The Now What Campaign shows business owners that Mailchimp has what they need, at any point in their marketing journey. We showcased real businesses that use Mailchimp and placed them in absurd environments, true to the Mailchimp brand.
My Role
Design and Art Direction
The Team
CD (Visual): Lucia Orlandi
ACD (Copy): Rachel Wright
Design Director: Richard Smith
Design Director: Rachel Tervenski
Designer: Brigit Hickey
Photography by Juco