St. Ives          
Next Top Scrub
The Brief          
Crowdsource the next St. Ives face scrub

The Outcome          
We built a dynamic and interactive site that served multiple functions. Users could explore the unique benefits of three different scrubs and cast their vote for their favorite pick. The results were displayed in real time, and the product ultimately reflected all of St. Ives' unique selling points including being all natural. 

We shot, art directed and produced all the assets to portray the essence of each of the flavors.

My Role          
Senior Designer/Art Director. I created the initial campaign and concept, together with a copywriter. I defined the visual language of the project by creating a system that was able to be realized in the product and assets.

©Bethany Kennedy 2021
Los Angeles, Calif.